NETTOCase study and numbers · Terms and data
How NETTO works: terms, launch, data
NETTO is a turnkey service for education centers: from an Instagram ad to payment. We started by setting it up inside one education center in Astana and are now turning a working system into a product. We have no clients at other centers yet.
Who it’s for
- An education center: languages, IELTS and UNT (Unified National Testing), school readiness, children’s centers.
- Instagram (Meta) ads from $1,000 a month. If less, start with the “Minimum” package.
- Leads are kept in a CRM: amoCRM (Kommo).
- Leads come in via WhatsApp or lead forms.
- There is a sales rep or administrator who calls leads and books consultations.
Who it’s not for
- No CRM, leads are kept in a spreadsheet or on a phone. A CRM comes first: we’ll set one up for a separate fee, which we discuss on the review call.
- No ads on Meta.
What we need from the center
- Access to the CRM and the Meta ad account on day one.
- The center’s WhatsApp number: we connect it to the CRM through Meta’s official channel, and the number is registered to the center.
- A point person who replies to us within a day.
- Sales reps go through training in the first week and work from tasks in the CRM.
- Payments are recorded in the CRM: the deal marked “won” and the payment amount. Without this, sales can’t be counted.
Launch plan
This is our commitment on timing, not a measurement: we have not yet tested it at a second center.
| Day | What happens |
|---|---|
| 1 | We get access. |
| 2 | We set up: ad tags in deals, signals to Meta, the WhatsApp number in the CRM, tasks for the sales team, reports in Telegram. |
| 7 | Everything is running, sales reps are trained, the AI agent is trained on the center’s answers. |
| 30 | First budget decisions based on payments. For the whole first month, the sales team is under our oversight. |
| 90 | Full effect: you can see what changed in cost per client and return on ad spend. |
What runs on its own, what we do, what you decide
There are two of us. Automation collects and calculates; we do the analysis, ad decisions and process setup by hand. That’s why we take 1 new center a month: the launch and the first month of oversight take our time.
| What | How it works | Who decides |
|---|---|---|
| Spend from Meta, deals and payments from the CRM, calls | Integration, runs daily on its own | No one: it’s data collection |
| Which ad brought the payment | Calculation by tags and phone numbers (rules, no AI) | No one: it’s arithmetic |
| Signals to Meta: booked, came, paid | Integration, on its own | No one |
| Call tasks, overdue calls, required notes | Rules in the CRM | We agree on the rules with the center’s owner |
| WhatsApp replies day and night | AI agent: a language model handles the chat | A sales rep takes over. Rules set when the agent stays silent and hands off to a person |
| Reports in Telegram every morning | Automatically | No one |
| Budget and ads once a week | NETTO people, based on data | In “NETTO Complete”, we do it. In “All Services”, we pass the findings to your media buyer |
| Sales team procedures, training, scripts | NETTO people | Together with the center’s owner |
We use the word “AI” only for the AI agent: there a language model writes the replies. Everything else is integrations, rules and calculations.
Example: a lead at night
- 23:47. A parent messages on WhatsApp from an ad. A deal with the ad tag appears in the CRM.
- A few seconds later the AI agent replies (it waits about 8 seconds so a sales rep can take over): it answers the question and offers a consultation time.
- The parent picks a time. The agent adds a note to the deal and a task for the sales rep.
- 09:00. The sales rep sees the task. The owner sees in Telegram who is waiting for a reply.
- The sales rep confirms the booking. A reminder goes out the day before the consultation.
- After payment the deal becomes “won”: the sale is linked to the ad, a “paid” signal goes to Meta, and the marketer sees the payment under that ad.
Decisions we make every week
- Turn off an ad or ad set that brings leads but not payments.
- Raise or lower an ad set’s budget. Steps of up to 20%, so as not to disrupt Meta’s learning.
- Move budget to where the payments are.
- Replace angles and formats that have worn out.
- Change the messages and reminders sent after a lead comes in.
- Bring old leads back into play: broadcast, AI agent, call bot.
- Change a sales team rule, for example booking consultations for the nearest day.
What NETTO does not do
- Does not promise a specific return on ad spend or a percentage growth in revenue.
- Does not create demand. If the product or price doesn’t fit the market, setup won’t fix that.
- Does not replace the sales team: your sales reps make the calls and the sales.
- Does not replace sales rep training. We provide procedures, tasks and oversight.
- Does not promise that one center’s result will repeat at yours.
- Does not take a percentage of revenue.
Packages
We quote the price on the review call: it depends on the package and the ad budget. Ads (the Meta budget) are paid separately, directly to Meta.
| Minimum | All Services | NETTO Complete | |
|---|---|---|---|
| WhatsApp in CRM (first number) | ✓ | ✓ | ✓ |
| AI agent, 1,000 replies a month | 1st month free | ✓ | ✓ |
| Ad optimization: payments by ad, signals to Meta, budget decisions | – | ✓ | ✓ |
| Sales oversight: tasks, overdue calls, procedures in the CRM | – | ✓ | ✓ |
| Team reports in Telegram | ✓ | ✓ | ✓ |
| Database follow-up (old leads) | bonus | bonus | bonus |
| Ad management: creatives, budget, ad account | – | – | ✓ |
| “Turnkey”: procedures, scripts, client journey, message templates, presentation audit | – | – | bonus |
| For | ads up to $1,000 | $1,000–3,000, own media buyer | from $3,000 |
| Setup, one-time | quoted on the review call, before the contract | ||
You can build your own package from individual services: Ad optimization, WhatsApp in CRM, AI agent, Sales oversight.
Setup is paid once. The amount depends on the package and on what is already configured in your CRM, so we quote it on the review call, before the contract is signed. What’s included: access, ad tags in deals, signals to Meta, the WhatsApp number in the CRM, an AI agent trained on the center’s answers, tasks and procedures in the CRM, reports in Telegram, sales rep training. After setup, monthly support under the package begins. “Fast start”: 50% off setup of “NETTO Complete” if we do the setup together over 2 consecutive days.
Guarantee
We refund the full setup fee if we don’t find where your business loses money.
| What | Term |
|---|---|
| What we guarantee | To find and show, on your data, where money is lost: ads without payments, leads without a conversation, budget going to the wrong place. We show each leak as a list of deals in the CRM and an estimate in tenge. |
| What we don’t guarantee | A percentage growth in revenue or a specific return on ad spend. |
| What the center does | Grants access on time and helps put processes in place in advertising and in the sales team: appoints a point person; sales reps go through training and work from tasks in the CRM. |
| Period | 90 days from the day all access is granted. |
| Refund | The full cost of setup, to the account the payment came from, within 10 business days of the request. |
| Contract | We write the guarantee terms into the contract. We send the contract before payment. |
Data, AI and personal data
This section is our data processing policy, in plain words.
- What we see. Deals, contacts and chats in your CRM, spend and ads in Meta, calls. To match sales we use an encrypted number (hash); phone numbers never appear in reports.
- AI agent. Runs on the Claude language model by Anthropic (USA). For each reply, the model receives the last 20 messages of the chat and the deal data. The chat leaves Kazakhstan, so we do not turn the agent on without the center’s written consent. Under Anthropic’s terms, models are not trained on API customer data (commercial terms of 17.06.2025), and requests and responses are deleted at Anthropic within 30 days (retention policy as of 01.07.2026). If the model provider changes, we will update this line and notify the center.
- Where NETTO data is stored. On our servers in Kazakhstan (Karaganda, provider Cloud Services Kazakhstan), for as long as the contract is in force.
- Who has access. Two people from the NETTO team. We do not share data with third parties, except the model provider for the AI agent.
- After termination the WhatsApp number, fields and processes in the CRM stay with the center. We delete our copies of the data within 30 days.
- What this site collects. Page opens, check-up answers and device type; if you came via a personal link, its number. The site does not ask for your name or phone number. The data goes into the NETTO team’s Google spreadsheet.
- Who is responsible for what. Your clients’ data is processed by sole proprietor “BYR Media” on behalf of the center and only for NETTO services. The center collects its clients’ consent to data processing, including consent to transfer chats abroad for the AI agent.
- Your rights. To find out what data we hold about you, or to correct or delete it, message us on WhatsApp +7 777 935 05 08; we will reply within 10 business days.
Company details
| Service provider | Sole proprietor “BYR Media”, individual entrepreneur Bakyt Baktiyar Zhenisuly. NETTO is the name of the service. |
| Address | Astana, Yesil District, Mangilik El Avenue, 61 |
| Registration | Notification of commencement of activity as an individual entrepreneur No. KZ54UWQ07956225, State Revenue Department for the Yesil District of Astana |
| Contact | Baktiyar, WhatsApp +7 777 935 05 08 |
| VAT | Not a VAT payer |
| IIN | Stated in the contract and invoice |
We go over questions about the terms on the review call. It’s free, 20 minutes, on your screen.
Book a review call, 20 minutesNETTO · Sole proprietor «BYR Media» · Astana · WhatsApp +7 777 935 05 08 · Case study and numbers · Terms and data · For AI assistants